SALON CALCULATOR
One client, one appointment, a six-week gap.
A salon's month is built from a smaller number of larger visits, so the fee is rarely the question. What matters is the cost of the appointments that stretch, and what brings them back on time.
Calculate free, without an account. With JavaScript, the calculation stays in your browser; without it, we use our server.
THE CALCULATOR
Your salon, in numbers
Enter three estimates. See how many extra visits bring in €49 in sales.
The results appear here
Enter your numbers to see how many extra visits cover the €49 monthly fee in sales.
Results hidden
One or more entries are outside what this tool accepts. The figures from your previous entry are not shown again.
Your estimate
Extra visits to cover €49 a month
at your average spend. This is sales revenue, before your costs and rewards.
See your sales breakdown
| Line | Paid visits per month | Revenue a month |
|---|
| Cost | Amount | Visits that cover it |
|---|
| Cost | Amount | Visits at your margin |
|---|
What if some non-repeat visits became return visits?
| Share of non-repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
If repeat customers come in more often
| More repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
What this report assumes
- Price: €49 per location a month, €99 one-off assisted setup, so €148 for the first month of one location. As published, including VAT.
- Revenue is what the visits you typed spend. It is not profit: the reward, a discount, card printing and every other extra cost of running a programme are not in the model.
- Your contribution margin is the only place those costs enter, and only at the percentage you chose. Anything you left out stays out.
- The two blocks above are modelled estimates. They show what a change in visits is worth if it happens; they are not a forecast, and nothing on this page promises it will.
- One location. A second location means a second fee and its own customers.
Loyalty break-even report
Printed from the Autivia loyalty break-even calculator. Figures are the visitor's own entries; the revenue lines are turnover, not profit.
WHY IT IS DIFFERENT HERE
The appointment that moves is the one that hurts
A client who comes back every six weeks is a business. One who stretches to ten is a gap in the diary that nobody gets a warning about.
That is why the reminder matters more in a salon than the discount. A higher ticket means a reward has to be generous before it changes anyone's behaviour, while a well-timed email does not need to be generous at all to bring back a client who simply lost the rhythm.
The calculator splits your diary into clients who have been in before and clients who have not. The first group is what a card is protecting. The second is where a reward has to work, and where it is least likely to.
Where the numbers come from
Three figures from your booking diary and your till, and what each of them changes.
| What to count | Where it comes from | What it changes |
|---|---|---|
| Paid visits in a month | Completed appointments in one normal month | The month the fee is measured against |
| Average spend per visit | Takings divided by completed appointments | How many appointments cover €49, €99 and €148 |
| Repeat-visit share | Your booking history against the same names | The repeat revenue line, and the base for the uplift scenarios |
| Costs you count | Colour and products, rent share, stylist hours | Only the optional margin: a salon's margin is usually a wide range |
HOW TO USE IT
Three things to do with the answer
Reward the treatment, not the transaction
A free treatment costs you product and time; a percentage off a colour costs you a share of your most expensive service. The first is easier to control and easier for staff to explain at the desk.
Set the reminder from your own cycle
Set the win-back wait from how long your clients usually take, then watch whether the people it reaches are the ones you expected. A reminder list you cannot explain is a sign the timing is wrong.
Watch the repeat line over a quarter
One month is a snapshot. The repeat share is the number worth tracking across three months, because that is the one the reward and the reminder are both supposed to move.
ASSUMPTIONS AND LIMITS
What this page does not claim
Turnover is not profit, and in a salon the product cost of a colour is a large slice of it. Fill in the contribution margin if you want the fee measured against what is actually left, rather than against the takings.
The scenario blocks are modelled estimates and they are labelled that way on the page. No reminder, reward or programme produces a guaranteed number of returning clients, and this site never says otherwise.
Salon questions
Does the card replace our booking system?
No. Autivia does not connect to booking software, and it does not need to. Staff scan the client's card at the desk, usually as the next appointment is booked, and your software stays as it is.
Can a client collect stamps at more than one branch?
One programme runs per business, and branches inside that business share the rules and the member records. Which locations take part is agreed during setup.
What happens to clients who prefer not to use a phone?
Staff can give the stamp from the member's record at the desk, so the client does not have to open anything. The card is a convenience, not a requirement.
What is your normal cycle?
Tell us how often clients come back and what a visit is worth. We will set the reward and the reminder around your numbers rather than around a default.