RESTAURANT CALCULATOR

Bigger bills, fewer visits. Does the fee still work?

A restaurant trades a high average bill for a long gap between visits, so €49 is a few seatings a month rather than a campaign. Those seatings were coming anyway. What the numbers below measure is what your regulars are worth, and how much of your month is habit you already had.

Use calculator How it works

Calculate free, without an account. With JavaScript, the calculation stays in your browser; without it, we use our server.

THE CALCULATOR

Your restaurant, in numbers

Enter three estimates. See how many extra visits bring in €49 in sales.

The results appear here

Enter your numbers to see how many extra visits cover the €49 monthly fee in sales.

Based on the numbers you entered

Your estimate

Extra visits to cover €49 a month

at your average spend. This is sales revenue, before your costs and rewards.

See your sales breakdown

Revenue at your numbers, split by the customers who make it
Line	Paid visits per month	Revenue a month

Visits that cover the published fee, per location
Cost	Amount	Visits that cover it

What if some non-repeat visits became return visits?

Modelled estimate: a share of the non-repeat visits coming back, at your average spend
Share of non-repeat visits	Extra visits a month	Revenue a month	Contribution

If repeat customers come in more often

Illustrations: 5%, 10% or 15% relative growth in current repeat-visit volume, not percentage-point changes in repeat share.
More repeat visits	Extra visits a month	Revenue a month	Contribution

What this report assumes

Price: €49 per location a month, €99 one-off assisted setup, so €148 for the first month of one location. As published, including VAT.
Revenue is what the visits you typed spend. It is not profit: the reward, a discount, card printing and every other extra cost of running a programme are not in the model.
Your contribution margin is the only place those costs enter, and only at the percentage you chose. Anything you left out stays out.
The two blocks above are modelled estimates. They show what a change in visits is worth if it happens; they are not a forecast, and nothing on this page promises it will.
One location. A second location means a second fee and its own customers.

Loyalty break-even report

Printed from the Autivia loyalty break-even calculator. Figures are the visitor's own entries; the revenue lines are turnover, not profit.

Opens your browser's print dialogue with the report as printed here.

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Calculate without JavaScript

Submit your numbers with the Calculate button above to get server-rendered results. Your inputs are sent to our server for that calculation. The worked example below uses the same formulas.

The formulas

Revenue for the month	visits × average spend
Revenue from repeat customers	visits × repeat share × average spend
Revenue from everyone else	visits × (1 − repeat share) × average spend
Visits that cover the monthly fee	€49 ÷ average spend, rounded up
Visits that cover the first month	€148 ÷ average spend, rounded up
Visits that cover the fee at a margin	€49 ÷ (average spend × margin), rounded up

A worked example

1,000 visits a month, an average of €20 a visit, 30% of them from repeat customers, and a contribution margin of 60%.

Revenue a month	€20,000
Of that, from repeat customers	€6,000
Of that, from everyone else	€14,000
Visits that cover the €49 monthly fee	3
Visits that cover the €148 first month	8
Visits that cover the €49 fee at a 60% margin	5
Visits that cover the €148 first month at that margin	13

Bringing back 1%, 5% or 10% of those 700 visits from everyone else would be 7, 35, 70 extra visits a month, or €140, €700, €1,400 at €20. Modelled, not promised.

How the programme works

WHY IT IS DIFFERENT HERE

One seating covers a month of the fee

At most restaurants the fee is a fraction of a single table, which makes the real question different from the one a coffee shop asks.

With a high average bill the break-even is trivial and the risk is elsewhere: a programme that never gets used because the staff are too busy to scan, or one that hands out a discount to guests who were coming anyway. Those are the two things the numbers below help you see, because they separate the people who already come back from everyone else.

The repeat share matters more here than anywhere else on this calculator. It tells you how much of your month is habit, and habit is what a reward protects. Everything in the non-repeat group needs persuasion, and a card does not persuade anyone to book a table for the first time.

Where the numbers come from

Three figures from your own till system, and what each of them changes in the answer.

What to count in a restaurant, and why it moves the result
What to count	Where it comes from	What it changes
Paid visits in a month	Your till, guest by guest rather than by table	The month the fee is measured against
Average spend per visit	Takings divided by guests	How many seatings cover €49, €99 and €148
Repeat guests	Bookings against your own guest list, or card data	The repeat revenue line, and the base for the uplift scenarios
Costs you count	Food cost, drink cost, staff hours, card fees	Only the optional margin, which raises the visits the fee needs

HOW TO USE IT

Three things to do with the answer

Decide who earns the reward
Scanning a bill for a table of two and for a table of six is the same action, so the reward will be claimed at wildly different values. Many restaurants reward the visit and keep the reward modest rather than paying out a percentage of the bill.
Set the reminder around your cycle
The gap between a restaurant visit and the next one is long. Set the win-back wait from your own booking history rather than from a default, or you will either nag regulars or miss the moment.
Watch the scanner before the numbers
A programme is only as good as the scans per seating. If the staff cannot do it in one movement at the till, the calculator's revenue lines describe a programme that is not running.

ASSUMPTIONS AND LIMITS

What this page does not claim

Turnover is not profit, and restaurants feel that more sharply than most: food and drink cost sits between the two, so if you leave the margin empty the answer compares the fee with money that has not paid for its ingredients yet.

Nothing here forecasts bookings. The scenario blocks show what a change in visits would be worth if it happened, and no page on this site promises one will.

Restaurant questions

Is a loyalty card worth it when guests already book again?

That is exactly what the repeat line measures. If most of your month is repeat guests, a card protects a habit you already have; the smaller the repeat share, the more the programme has to earn its place.

Stamps or points?

Points suit restaurants with varied bills, because the reward tracks what was spent. Stamps suit a fixed offer, such as a set menu or a drink. One programme runs per business, and the calculator works the same way for both.

Does it connect to our booking system?

No. Autivia does not connect to a booking or till system, so staff give the stamp at the table or at the till. That keeps the booking software exactly as it is.

Want a second pair of eyes on the numbers?

Tell us your average bill and how often guests come back. We will set the reward and the reminder around that, and we will say if it does not add up.

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