Reward and cost
Whether one reward is clear enough to explain in a sentence, and whether its cost has been checked against your margin.
Free loyalty readiness check
Ready to turn first visits into regulars?
Fifteen questions about how your loyalty basics actually run. You finish with a readiness score across four areas, three actions drawn from your own answers, and a next step that matches the help you want.
Start the free checkNo account or contact details required. On completion, your answers, result and optional note are sent to Autivia for review. Results appear immediately, even if sending fails. Leave out customer names, contact details and sensitive identifying information.
Example scorecard
70 / 100
- Check repeat visits on a fixed date.
- Check the reward cost against your margin.
- Test the joining routine during a shift.
What the check assesses
Three parts of your loyalty setup
Joining and permission-based invitations
How easily a customer joins at the counter, and whether you invite people back only with recorded permission they can withdraw.
Team routine and measuring repeat visits
Whether your team shares one short routine, and whether you actually measure how many customers return.
What research tells us about loyalty
A head start can help customers finish
34%With two starter stamps
19%With a blank card
In a car-wash experiment with 300 loyalty cards, 34% redeemed the reward with two starter stamps, versus 19% with a blank card. Both groups still needed eight paid visits. Test a clearly explained welcome bonus and measure completed cards, not just sign-ups.
Nunes & Drèze, 2006 — car-wash experiment429 effect sizes
Track behaviour, not assumptions
A meta-analysis of 429 effect sizes found stronger effects on loyalty behaviour than on customer attitudes. Results varied by programme design and industry. Choose a reward that fits your business and measure return visits rather than assuming customers feel more loyal.
Belli et al., 2022 — loyalty programme effectiveness78 independent samples
Give your programme a clear goal
A 2026 meta-analysis of 78 independent samples found positive associations between membership and customer outcomes, strongest at the purchase stage. Choose a specific goal and measure that outcome. Membership alone does not prove the programme caused the difference.
Journal of Retailing, 2026 — loyalty programme outcomes around a purchaseAutivia made this self-assessment for businesses setting up digital loyalty cards.
How this check works
- Ten operational practices, each scored 0, 1 or 2, with twenty points available in total. The total is shown as a percentage.
- Five context questions cover your business, goal, obstacle, preferred help and an optional note. They never change the score.
- Actions start with your lowest-scoring areas; equal scores fall back to your obstacle, then your goal.
Completed assessments are shared with Autivia for review. No contact details are required. Keep identifying or sensitive details out of your optional note.
See where your loyalty setup stands.
Free, fifteen questions. You get an immediate score across four areas and three recommendations, drawn from your own answers.
Start the free checkYour next three moves
Start with where you are.
Fifteen questions, one at a time. Completing the check sends your answers, result and optional note to Autivia for review. No contact details needed.
Your loyalty readiness
A score from your own answers to ten practices. It is not your retention rate, and not a revenue forecast.
Your four areas
- Measuring what happens
- Reward and margin
- Customer contact
- Counter routine
How your score works
Each of the ten practices scores 0, 1 or 2: not in place, partly, or in place. Twenty points in total, shown as a percentage. Actions start with your lowest-scoring areas. For equal scores, your obstacle takes priority, then your goal. Your chosen help sets the next-step link. Your note is shown back to you. Context never changes the score.