COFFEE SHOP CALCULATOR
Fill in a month at your counter.
A coffee shop decides again every morning, which is why the numbers here are small and frequent: a low ticket, many visits, and a fee that has to be earned back in cups rather than in weeks.
Calculate free, without an account. With JavaScript, the calculation stays in your browser; without it, we use our server.
THE CALCULATOR
Your counter, in numbers
Enter three estimates. See how many extra visits bring in €49 in sales.
The results appear here
Enter your numbers to see how many extra visits cover the €49 monthly fee in sales.
Results hidden
One or more entries are outside what this tool accepts. The figures from your previous entry are not shown again.
Your estimate
Extra visits to cover €49 a month
at your average spend. This is sales revenue, before your costs and rewards.
See your sales breakdown
| Line | Paid visits per month | Revenue a month |
|---|
| Cost | Amount | Visits that cover it |
|---|
| Cost | Amount | Visits at your margin |
|---|
What if some non-repeat visits became return visits?
| Share of non-repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
If repeat customers come in more often
| More repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
What this report assumes
- Price: €49 per location a month, €99 one-off assisted setup, so €148 for the first month of one location. As published, including VAT.
- Revenue is what the visits you typed spend. It is not profit: the reward, a discount, card printing and every other extra cost of running a programme are not in the model.
- Your contribution margin is the only place those costs enter, and only at the percentage you chose. Anything you left out stays out.
- The two blocks above are modelled estimates. They show what a change in visits is worth if it happens; they are not a forecast, and nothing on this page promises it will.
- One location. A second location means a second fee and its own customers.
Loyalty break-even report
Printed from the Autivia loyalty break-even calculator. Figures are the visitor's own entries; the revenue lines are turnover, not profit.
WHY IT IS DIFFERENT HERE
A low ticket turns the fee into a small number of cups
At a coffee counter the whole question is whether a month covers a small fixed fee, and how much of that month is already the same faces.
The calculator splits your month into visits from customers who have been in before and visits from everyone else. The first group is the reason a card exists: it is the cheapest revenue you have, because nobody had to be persuaded to walk in.
Because the average cup is small, the fee works out as a handful of cups a month rather than a campaign. That is the number worth arguing with: if covering €49 takes more cups than you would notice, the problem is not the fee.
Where the numbers come from
Three figures from your own till, and what each of them changes in the answer.
| What to count | Where it comes from | What it changes |
|---|---|---|
| Paid visits in a month | Your till, one normal month, without a holiday week | The size of the month the fee is measured against |
| Average ticket | Takings divided by paid visits | How many cups cover €49, €99 and €148 |
| Visits from regulars | The faces you know, or your card and app data | The repeat revenue line, and the base for the uplift scenarios |
| Costs you count | Beans, milk, cups, staff hours, card fees | Only the optional margin: the same fee needs more cups once costs are in |
HOW TO USE IT
Three things to do with the answer
Check the fee against a month, not a year
Read the visits that cover €49 first. Those visits are already coming, so that number tells you how big the fee is next to your month, not what the card earns. It covers its own €49 only if it brings in visits that would not otherwise have happened.
Divide the reward by what it brings back
A free coffee after eight or ten is the usual shape. Compare the cost of that free cup with the visits it takes to earn one, and set the threshold there.
Look at the regulars before the growth
The repeat line is the floor you already have. The scenario blocks above are what a change would be worth if it happened, which is arithmetic, not a promise.
ASSUMPTIONS AND LIMITS
What this page does not claim
The revenue lines are turnover at your numbers, not profit. The free coffee, the milk, the staff time and everything else the card costs stay out of the model unless you put them into the contribution margin yourself.
The two scenario blocks are modelled estimates: they show what a change in visits is worth if it happens. Nothing here says that bringing back lapsed customers is easy at a coffee counter, and no page on this site promises a result.
Coffee counter questions
We are paper-only today. What changes?
The counting does. A paper card tells you how many stamps were given, not how many customers came back, and the repeat share is the figure this calculator leans on most. A card in the browser records the visit, so the split is available instead of guessed.
What if our month includes a lot of one-off visitors?
Then your repeat share is low, and the calculator will show a large non-repeat group. That group is what the win-back email is for, and the recovery scenarios show what bringing some of it back would be worth.
Should we use points instead of stamps?
A coffee counter usually suits stamps, because the purchase is repetitive and the reward is a drink. Points make more sense once baskets vary a lot. One programme runs per business, so it is a decision worth making deliberately.
Want the numbers checked against your counter?
Send a short request and a person replies. If the arithmetic says the programme is not worth it for your shop, we will say so.