LOYALTY CALCULATOR
How many extra visits cover €49?
A loyalty card is a small fixed cost and an unknown return. This calculator does the part that can be answered: how many visits the fee costs at your own numbers, which visits come from customers you already have, and what extra visits would be worth if they happen.
Calculate free, without an account. With JavaScript, the calculation stays in your browser; without it, we use our server.
THE CALCULATOR
Your business, in numbers
Enter three estimates. See how many extra visits bring in €49 in sales.
The results appear here
Enter your numbers to see how many extra visits cover the €49 monthly fee in sales.
Results hidden
One or more entries are outside what this tool accepts. The figures from your previous entry are not shown again.
Your estimate
Extra visits to cover €49 a month
at your average spend. This is sales revenue, before your costs and rewards.
See your sales breakdown
| Line | Paid visits per month | Revenue a month |
|---|
| Cost | Amount | Visits that cover it |
|---|
| Cost | Amount | Visits at your margin |
|---|
What if some non-repeat visits became return visits?
| Share of non-repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
If repeat customers come in more often
| More repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
What this report assumes
- Price: €49 per location a month, €99 one-off assisted setup, so €148 for the first month of one location. As published, including VAT.
- Revenue is what the visits you typed spend. It is not profit: the reward, a discount, card printing and every other extra cost of running a programme are not in the model.
- Your contribution margin is the only place those costs enter, and only at the percentage you chose. Anything you left out stays out.
- The two blocks above are modelled estimates. They show what a change in visits is worth if it happens; they are not a forecast, and nothing on this page promises it will.
- One location. A second location means a second fee and its own customers.
Loyalty break-even report
Printed from the Autivia loyalty break-even calculator. Figures are the visitor's own entries; the revenue lines are turnover, not profit.
WHAT IT IS FOR
The fee is knowable. The return is not.
Autivia costs €49 per location a month and €99 once for the setup. What a programme brings back depends on your reward, your staff and your customers, so this calculator puts no number on it.
What it will do is take your own month apart. It separates the visits from customers who have been in before from the visits from everyone else, because the first group is what a card protects and the second is what it has to earn. Then it compares both with the fee.
There are two things it deliberately will not do. It will not tell you that revenue is profit, because it is not: a reward, a discount and every other extra cost of running a programme sit outside the model unless you put them in the contribution margin yourself. And it will not forecast. Every block it produces is labelled a modelled estimate, which is exactly what arithmetic on a hypothetical is.
The formulas, in plain text
The same arithmetic the calculator runs, written out. If you would rather use a spreadsheet, these are the six lines to type.
| What it works out | Formula | Worked example on 1,000 visits at €20 |
|---|---|---|
| Revenue for the month | visits × average spend | €20,000 |
| Revenue from repeat customers | visits × repeat share × average spend | €6,000 from 300 visits |
| Revenue from everyone else | visits × (1 − repeat share) × average spend | €14,000 from 700 visits |
| Visits that cover the monthly fee | €49 ÷ average spend, rounded up | 3 visits |
| Visits that cover the first month | €148 ÷ average spend, rounded up | 8 visits |
| Visits at a contribution margin | €49 ÷ (average spend × margin), rounded up | 5 visits at a 60% margin |
HOW TO USE IT
Read the answer in this order
The fee against a month
Start with the visits that cover €49. That number is against your own month, so you can see immediately whether the fee is small change or a real target.
Your repeat customers
The split shows how much of your month is already habit. That is the part a card protects, and the reason the next block is worth reading at all.
The modelled changes
Recovery and uplift are arithmetic on a percentage, labelled as estimates. Read them as "if this happened, it would be worth this", which is useful for setting a reward and useless as a promise.
The margin, last
If you have a contribution margin, the answer gets stricter: the same fee takes more visits once costs are counted. That is usually the more honest reading of a loyalty programme.
ASSUMPTIONS AND LIMITS
What the calculator does not include
The reward. A free coffee, a discount, a birthday treat: each is a real cost and none of them is in the model. The same goes for card printing, staff time spent scanning and anything else the programme adds. They enter only through the contribution margin you supply.
One location. The fee is per location, so a second shop repeats it with its own customers and its own numbers. And no page here predicts what will happen next month: the scenario blocks are modelled estimates and are labelled as such wherever they appear.
Calculator questions
Where does the €49 and €99 come from?
The published price list: €49 per location a month and a one-off €99 assisted setup, so the first month of one location is €148. The prices include VAT, and every figure on this page is per location.
How accurate is the modelled estimate?
It is arithmetic, not a forecast. If 5% of the visitors who stopped coming back returned, the extra visits are worth what the table says, at your average spend. Whether they return is the part nobody can calculate.
Why does the margin make the numbers worse?
Because it is stricter. Turnover is not profit: once you count what a sale costs you, the same monthly fee needs more visits to cover. The alternative is a flattering number that ignores your costs.
Want the reward set up around your numbers?
Send a short request with your average ticket and your repeat share. A person replies, and if the arithmetic says the programme is not worth it for you, you will hear that too.