RETAIL CALCULATOR
No cycle, no habit. Count on the basket instead.
A shop does not have a coffee counter's daily rhythm or a salon's six weeks. Customers come when they need something, so the basket size and the repeat share carry the whole calculation.
Calculate free, without an account. With JavaScript, the calculation stays in your browser; without it, we use our server.
THE CALCULATOR
Your shop, in numbers
Enter three estimates. See how many extra visits bring in €49 in sales.
The results appear here
Enter your numbers to see how many extra visits cover the €49 monthly fee in sales.
Results hidden
One or more entries are outside what this tool accepts. The figures from your previous entry are not shown again.
Your estimate
Extra visits to cover €49 a month
at your average spend. This is sales revenue, before your costs and rewards.
See your sales breakdown
| Line | Paid visits per month | Revenue a month |
|---|
| Cost | Amount | Visits that cover it |
|---|
| Cost | Amount | Visits at your margin |
|---|
What if some non-repeat visits became return visits?
| Share of non-repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
If repeat customers come in more often
| More repeat visits | Extra visits a month | Revenue a month | Contribution |
|---|
What this report assumes
- Price: €49 per location a month, €99 one-off assisted setup, so €148 for the first month of one location. As published, including VAT.
- Revenue is what the visits you typed spend. It is not profit: the reward, a discount, card printing and every other extra cost of running a programme are not in the model.
- Your contribution margin is the only place those costs enter, and only at the percentage you chose. Anything you left out stays out.
- The two blocks above are modelled estimates. They show what a change in visits is worth if it happens; they are not a forecast, and nothing on this page promises it will.
- One location. A second location means a second fee and its own customers.
Loyalty break-even report
Printed from the Autivia loyalty break-even calculator. Figures are the visitor's own entries; the revenue lines are turnover, not profit.
WHY IT IS DIFFERENT HERE
With no cycle, points usually beat stamps
When one customer buys a card and the next buys a coat, a fixed number of stamps rewards the small purchase and undervalues the large one.
Points track what was actually spent, which is why a shop with a wide range of prices usually suits them better. Autivia runs one programme per business at a time, either visits or points, so this is a decision to make before setup rather than after.
The other retail fact worth facing is that a shop's repeat share is often lower than a café's, and that is not a failure. It means the win-back email is doing more of the work than the reward is, and it means the second purchase is the one worth measuring.
Where the numbers come from
Three figures from your till or EPOS report, and what each of them changes.
| What to count | Where it comes from | What it changes |
|---|---|---|
| Paid visits in a month | Your till report, transactions rather than items | The month the fee is measured against |
| Average spend per visit | Takings divided by transactions | How many purchases cover €49, €99 and €148 |
| Repeat-visit share | Your own card data, or a rough count of regulars | The repeat revenue line, and the base for the uplift scenarios |
| Costs you count | Cost of goods, staff hours, rent share, card fees | Only the optional margin, which raises the purchases the fee needs |
HOW TO USE IT
Three things to do with the answer
Decide between visits and spend
If most baskets are similar, stamps are simpler for staff and customers. If they are not, points are the honest option, because a fixed stamp count cannot reflect a basket five times the size of another.
Look at the second purchase
A retail loyalty programme is usually judged on whether a first-time buyer comes back once. The repeat share is the number that tracks it, and it moves slowly enough that a quarter is a better window than a week.
Watch the returns
A return is not a visit, and it should not earn a stamp. Staff give the stamp when a purchase is kept, which is a rule worth writing down before the programme starts.
ASSUMPTIONS AND LIMITS
What this page does not claim
Turnover is not profit, and in retail the cost of goods dominates it. The contribution margin is where that belongs, and it is the one optional box on the form worth filling in for a shop.
The scenario blocks are modelled estimates. They show what extra visits would be worth if they appeared; nothing here says a card will produce them, and this site never promises a result.
Retail questions
Can points and stamps run side by side?
No. One programme runs per business at a time, either visit-based stamps or spend-based points. Changing between them is a setup decision, and the customers' existing balances are handled during that change rather than silently reset.
Does it connect to our EPOS?
Autivia does not connect to a till or EPOS system. Staff scan the customer's card at the till as part of the sale, which works with any system and needs no integration project.
Is a membership feel enough on its own?
A card that records visits is also a customer list with consent attached, which is what makes the win-back email possible. That is the part a paper card or a stamp app on its own does not give you.
What does your basket look like?
Tell us your average basket and whether baskets vary a lot, and we will tell you whether stamps or points fit your shop better.